|There are really only two ways to grow a company…
Through hustle, or through building systems
And while I mostly preach the “systems building” gospel in this email series, neither of those approaches is necessarily better than the other.
Hustlers certainly have a big role to play.
Point in case: our growth agency came off the ground primarily based on our hustle, our connections and our network.
Nothing with systems.
Just the hustle.
But here’s the thing…
You need to know the differences between each approach, in order to choose the right strategy for your business… or else you’ll run into all sorts of costly problems and frustrations.
So in this email, let’s explore the differences between hustle-based growth and systems-based growth, so you know when to choose one approach over the other.
Shall we jump in?
The Hustle Path — Bulldogs
You need those guys.
When you’re just getting started, there’s hardly a substitute for the brute power of hustle: building connections, building relationships, creating momentum to drive the sale.
Even though I wouldn’t necessarily think of myself as a bulldog—most introverts wouldn’t—I can activate that spirit in myself: all the early successes of our agency were basically based on hustle, more than anything else.
In summary: hustle delivers results quickly. But because there’s not a lot of strategy to it, hustle generally won’t really scale well.
The Systems Path — Nerds
Contrary to bulldogs, nerds believe that marketing is primarily based on logic, and therefore can be studied, understood, synthesized and systematized.
Welcome to my world.
In order to achieve truly scalable, durable pathways to user growth, this is the persona you want to hire for. Growth is fundamentally about systems-building, rather than anything else.
And never forget:
No matter what you tell yourself, you can become both of those types if you need to… most introverts can learn to activate their inner bulldog, and anyone can learn the logic and systems that make systematic growth marketers so wildly successful.
Both of these skill sets are extremely in-demand.
It’s totally learnable.
Now. With all that prep-work done, we can finally get to the most important insight of this whole email.
The fundamental trade-off…
Hustle gets you fast results, that aren’t scalable
Short-term vs. long-term, basically.
Would you rather go fast, or go far?
In many cases—especially in the early days—you need to go fast.
So you choose hustle.
At this stage, look to hire a Bulldog
But when you want stable, durable growth… hire a nerd
Once that’s done, growth will become automatic & systematic.
That’s the nerd’s job.